At J’AIME, we’re a team of women who know what it means to carry a lot. We juggle work and family, creativity and pressure, ambition and exhaustion. We’re lucky to have each other, and we never take that support for granted. But we also know that for many women, life can feel unsafe, uncertain, and isolating.
That’s why we’ve created something simple, beautiful, and purposeful: our red market bag.
Stylish, sturdy, made of 100% cotton, and perfect for carrying your favourite J’AIME treats (or market finds), it also carries meaning. For every bag sold, a portion goes to Women’s Refuge New Zealand, helping women and children escape family violence and find safety, strength, and a fresh start.
This initiative is close to our hearts. We believe in kindness, in community, and in showing up for one another. Especially when things get tough.
So if you’re carrying one of our red bags, know that you’re carrying more than just something cute - you’re carrying hope.
Thank you for being part of this.
Team J'AIME
